![]() ![]() by Ed Catmull (with Amy Wallace), not only because I openly harbor a longtime fascination with Pixar, but also because it is refreshing to see a business book both coming from and directed at the creative professions. Over at 20th Century Fox, fans include Steve Asbell, executive vice president for production. This item: Creativity, Inc. As a creative professional, I leapt at the opportunity to read Creativity, Inc. (Trying to impress the brass explains only some of those copies.) Entire departments at William Morris Endeavor are reading it. Visit certain divisions of the Walt Disney Company, which owns Pixar, and you will see “Creativity Inc.” on almost every desk. Catmull’s book is quickly becoming the latest bible for the show business crowd. Subtitled “Overcoming the Unseen Forces That Stand in the Way of True Inspiration” and written with Amy Wallace, Mr. Now comes “Creativity Inc.” by Ed Catmull, the longtime president of Pixar Animation Studios, which he co-founded. Caravan teamed up with Leadercast and Pixar to form an introduction for Ed Catmulls keynote talks on his NY Times best selling book Creativity Inc. Ovitz ran the Creative Artists Agency, he had everyone reading “The Art of War.” Then came the book-on-tape version of “The Kid Stays in the Picture,” by Robert Evans, a former Paramount mogul. What is the secret to making more of the good stuff?Įvery so often Hollywood embraces a book that it senses might provide the answer. ![]()
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